About

Hey, I am Greg. I am digital art-director crafting bridges between technology and humanity with empathy, connection, and user-centric design.

Greg

My career spans years of leading design teams and creating intuitive, visually compelling projects. My work is grounded in the philosophy that design should foster authentic human connections by combining purpose, passion, and precision to create experiences that resonate deeply with users.

I see my mission in the magic of making complex things feel simple, and simple things feel deeply engaging

What I do

Art Direction

  • Visual Narratives & Brand Experiences
  • Concept to Completion
  • Design systems
  • Trends & Timeless Aesthetics
  • Brand Consistency Across Media
  • User-Centered Design

Brand Identity

  • Logo & Visual Identity Systems
  • Typography & Color Schemes
  • Packaging & Merchandise Design
  • Brand Guidelines & Standards
  • Storytelling & Positioning

UX/UI Design

  • User Research & Insights
  • Wireframing & Prototyping
  • Interaction & Interface Design
  • Responsive Design & Accessibility

Strategy & Research

  • Market Analysis & Trends
  • Brand Strategy & Positioning
  • Competitive Research & Analysis

Consultancy

  • Creative Consultation & Direction
  • Brand Audit & Strategy Review
  • User Experience Enhancement

At the core of my work is the conviction that good design cares for a user first and foremost

In an era dominated by AI, my goal remains to foster the human experience by making every interaction more intuitive and meaningful. I design with the user in mind, combining purpose, passion and precision to shape experiences that resonate on a human level.