Work New / Mode Brand Identity and UI Design

In the competitive world of digital advocacy, standing out is crucial. New Mode sought to revolutionize its platform’s identity and functionality, aiming to capture the spirit of activism and engage a diverse audience.

A major rebranding initiative was rolled out, characterised by a bold visual style inspired by magazine aesthetics. Striking black and white collages became the hallmark of the new identity. The scope of the project included art direction, branding and UI design, from concept to execution.

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Visual prototypes and mock-ups were developed for client presentations, with a focus on high-level graphic campaigns and visual elements for branding, marketing campaigns, live events, experiential marketing and collateral.

New Mode, a pioneer in digital advocacy solutions, targeted activists and organizations seeking robust tools for advocacy campaign management. The challenge was to create a platform that was not only visually striking but also functionally superior.

Collaboration with a talented UX team was pivotal. The team's synergy ensured that innovative design solutions seamlessly integrated into the user experience, enhancing both aesthetics and functionality.

The primary objective was to merge revolutionary branding with a serene and functional UI design. The goals included enhancing usability, ensuring clear and intuitive navigation, and streamlining the campaign creation and management process. Success was measured by user engagement, platform adoption, and conversion rates to paid subscriptions.

The new brand identity and UI design elevated user interaction and campaign efficiency. The intuitive navigation and streamlined processes led to a significant increase in platform adoption and higher conversion rates. The detailed UI design system, based on an atomic-design approach, ensured long-term maintainability and scalability.

New Mode expressed immense satisfaction with the rebranding and UI overhaul. The new identity was visually compelling and perfectly aligned with the platform’s functional goals, solidifying New Mode's position as a frontrunner in digital advocacy solutions.

A groundbreaking Design System was introduced, utilizing tokens, atomic design systems, and comprehensive design components. This innovation ensured consistency, scalability, and efficiency across the platform’s visual and functional elements.

This case study highlights the successful fusion of innovative design solutions and strategic goal alignment, resulting in a transformative impact on New Mode's platform. The project underscores the importance of blending creative vision with practical functionality to achieve outstanding results in brand identity and UI design.