Work Evolve Drupal Conference Identity

Evolve Drupal Conference Identity

The EvolveDrupal Conference is a leading voice for innovation and collaboration in the world of technology and design. The aim of the identity design was to create a brand that resonates with the spirit of the event.

Art-Direction, Branding

The branding features a pixel-inspired logo seamlessly integrating the iconic Drupal emblem. Paired with a modern monospaced font and a dynamic blue palette, the visual identity captures the essence of cutting-edge technology and creative design. This cohesive aesthetic enhanced the event's visual appeal and drew in more attendees each year.

Art-Direction, Branding

EvolveDrupal is more than sessions; it engages a community eager to explore the latest trends in open-source technology and digital strategy. With technical and design tracks, the summit attracts professionals ranging from developers to digital strategists and UX designers.

Art-Direction, Branding

Beyond logo creation, responsibilities included developing all visual materials and ensuring a consistent, engaging experience across various media. From the event website to promotional content, every element fostered unity and excitement.

Art-Direction, Branding

The impact is clear. Each EvolveDrupal event saw increased attendance, engagement, and interaction. The recognizable brand style attracted a diverse group of professionals, fostering an environment ripe for innovation and collaboration.

Art-Direction, Branding

Since its debut in Montreal in May 2023, EvolveDrupal has grown exponentially, expanding to cities such as Toronto, Ottawa, Atlanta and New York. Distinguished guests, including Drupal founder Dries Buytaert, have graced the stage, cementing the summit's reputation.

Art-Direction, Branding

EvolveDrupal offers more than sessions; it sparks connections and shares knowledge. With lightning talks, extended sessions, and EvolveUX fast-feedback showcases, the event fosters a collaborative atmosphere. Networking receptions provide invaluable opportunities to exchange ideas and build lasting professional relationships.

Art-Direction, Branding

For those keen on enhancing their Drupal knowledge, EvolveDrupal offers an exclusive in-person 3-day Drupal training before the NYC event, with free admission for all trainees.

Art-Direction, Branding

In essence, EvolveDrupal is a celebration of innovation, learning, and professional growth. Defining its visual narrative has been pivotal in creating a platform where technology and design converge, fostering a community of forward-thinking professionals.

The primary conceptual objective was to discover a metaphor embodying digital evolution, growth, development, progress, and geek culture. Several ideas have been developed, referencing evolution and drupal.

Art-Direction, Branding

After a series of experiments, the optimal form was discovered: merging, "evolving" pixels constructed in the shape of the Drupal logo, accompanied by arrows, reinforcing the notion of forward evolutionary movement.

Art-Direction, Branding

The color palette was chosen as a reference to DOS, keeping the “geek” vibe.

Art-Direction, Branding

A monospaced font was selected, drawing inspiration from source code editors.

Art-Direction, Branding Art-Direction, Branding

The style evolved from conference to conference.

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